Capitalising on the “Gran Derby” in April 2019, Uber launched a communications campaign revolving around a short film directed by the renowned, award-winning Spanish filmmaker, Fernando Colomo. It tells the story of Romeo and Julio, a gay couple from Seville who decide to get married in spite of opposition from their respective families.
At first, the story plays on the prejudices of the viewer, suggesting that the conflict lies in the couple’s homosexuality, when the real problem ends up being the fact that the two families support rival teams.
The campaign tackles a taboo subject in the world of football, that of homosexuality, and promotes a plural and inclusive approach over and above any kind of rivalry or sentiment.
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